Thanks to a campaign launched by Turismo do Algarve, we can notice a significant growth of tourism in the region. With the motto “The Algarve looks good on you”, the promotional campaign started in the end of June with the aim of encouraging tourists (foreign and domestic) to visit the Algarve beaches during the summer of 2020.
Learn more about the campaign in this link.
By focusing on the most expressive markets, and as Germany is the second most important market for the region, the campaign was more specific for this audience, and was launched with the theme “Die Algarve tut dir gut” (“The Algarve looks good on you”). This campaign consists of an inspirational video showing the Algarve region as a destination where it is possible to live unique experiences, with spectacular nature and beautiful landscapes. This provokes a desire in travellers after so many months of confinement, with the focus on German tourism in the Algarve.
To stimulate this demand, the Algarve Tourism Association (ATA) has entered into a partnership with the German airline Eurowings, where a “flash sale” campaign was created to boost last minute bookings in the region until the end of October. The campaign was a success and registered a huge adhesion, causing a 94% increase in sales.
Eurowings, which currently provides eight connections between Faro and different German cities, is just one of the airlines with which Tourism of the Algarve is operating this type of campaign, and similar actions are also underway until the end of the year with Ryanair or Easyjet, which also fly to this market, all to encourage German tourism in the Algarve.
“The German tourist is fond of differentiating experiences and the authenticity of the Algarve and visits the region based on very diverse motivations. He is a tourist who travels to this destination also out of peak season and, as such, today more than ever, will have a key role in helping the recovery of our tourism,” summarizes in a press release, João Fernandes, president of Turismo do Algarve.
In addition to encouraging German tourism in the Algarve, the campaign takes place in the main markets that send tourists to the region, such as Portugal, United Kingdom, Ireland, Netherlands, France and Spain.