LovelyStay is celebrating 10 years of growth and innovation in the Local Accommodation sector, establishing itself as the leading reference in property management in Portugal. Throughout this decade, we haven’t just followed trends: we’ve led real transformations in the sector, combining cutting-edge technology, disruptive strategies and an approach centred on profitability and the excellence of the experience for both owners and guests.
We adapt quicly to the demands of an ever-changing market and raised hospitality standards while maintaining our commitment to exceeding expectations. In this article, we invite you to discover how LovelyStay continues to evolve, overcome barriers and shape the future of hospitality in Portugal – with ambition, vision and solutions that really make a difference.
“Celebrating 10 years of LovelyStay is celebrating a decade of resilience, innovation and growth – driven by a passionate, dedicated and ever-expanding team. From day one, even as we’ve grown, we’ve remained totally focussed on satisfying our customers – whether they are guests or owners. That focus remains the foundation of everything we do”, emphasises LovelyStay’s CEO, William Tonnard.
What have we changed in the market?
Over the last decade, LovelyStay has been redefining property management in Portugal through innovative technological solutions. We have developed our own platform that allows property owners to monitor the performance of their investments in real time – promoting transparency, efficiency and trust.
We have implemented self check-in systems, such as NUKI and Lockbox, which make it easier for guests to arrive and increase autonomy in the operation of the properties. In addition, we use intelligent algorithms to optimise revenue, dynamically adjusting prices based on demand and market trends through Smartpricing technology.
Services that make the difference
At LovelyStay, we offer complete 360º management, covering all operational aspects of hospitality – from check-in to check-out, including cleaning, maintenance and communication with guests throughout their stay.
We have a multidisciplinary team made up of professionals specialising in different areas, which guarantees efficient management with professionalism and attention to detail in each property. In addition, we implement innovative management models that cover licensing, branding and the development of tourism concepts, allowing each property to stand out in the market and reach its full potential.
“We are now a team of more than 270 people, united by the same ambition: to redefine hospitality through technology, personalised service and operational excellence, helping to transform the accommodation sector with innovative solutions and a people-centred approach”, says Tonnard.
Results speak for themselves
Over 10 years of operation in Portugal, LovelyStay has built up a solid reputation, backed by concrete results and the recognition of our guests and owners. With more than 270,000 check-ins and around 730,000 guests received, our operation stands out in the sector. Spain is currently the main source market, with more than 31,000 check-ins, followed by France, Portugal, the United Kingdom, Germany, Italy and Brazil.
“Today, LovelyStay is present throughout the country, including key destinations such as Lisbon, Porto, the Algarve and Madeira and others. We have also expanded across borders, with active operations in London and Istanbul, and soon in Spain. Although we continue to explore new markets, our roots and long-term commitment remain firmly anchored in Portugal, where our company was born”, comments Tonnard.
Real Testimonies
There’s nothing better than hearing from those who already trust LovelyStay to understand what sets us apart in the market.
Join Us
Do you have a property and want to maximise its potential?
At LovelyStay, we offer much more than management: we offer peace of mind, consistent results and memorable experiences for your guests. Discover our personalised management packages and join the hundreds of owners who have already chosen LovelyStay as their trusted partner.

